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Our Thirst for Experiential Travel

The very essence of travel has always been about seeking unique and memorable experiences. However, in recent years, we have become ever so dissatisfied with the same old well-trodden tourist trails. More than ever before, we are actively seeking to expand our horizons and dive deeper beyond the worn pages of a guidebook. We have developed a near-insatiable thirst to wander unique pathways and to connect with local cultures and real people. Rather than merely sightseeing or ticking off popular bucket-list itineraries, our travel plans are made with the desire to authentically immerse ourselves within a destination.

It is no surprise that experiential travel is the most significant, systemic trend in worldwide tourism today. The term ‘experiential travel’ typically refers to the idea of having a more immersive, local, authentic and/or active travel experience. While travel is inherently experiential by definition, how we travel and what we want from our bursts of nomadic living has seen a dramatic shift over the last decade.  

For many of us, experiences now far outweigh material possessions, and alongside this thirst for seeing the world is a global demand for travel that resonates on a deeper emotional level, more than a mere physical level. More than mere consumers, we seek to navigate our own journey and emerge at the other end transformed in a significant and memorable way.

This exciting shift is driving the travel industry to become more adventurous, more personalized, and more attuned to what makes each destination unique as they strive to convey a meaningful experience to travellers in a short period of time.  

The notion of the pre-packaged travel brochure has long seen its heyday. The hunt is now on for an experience that is unique, enriching and as far from the beaten path as possible. The one-size-fits-all package is now no longer appealing or relevant to the modern savvy consumer. Rather than sit by a pool with cocktail in hand, we want to have life-fulfilling journeys that closely align with our own personal values. Where travellers once talked about what they saw or did on a vacation, we now focus more intently on whom we met on the road and how a journey offered us a new worldview from which to ponder our own life and existence.

Earlier this year, Airbnb launched ‘experiences’ which are offered alongside the overwhelming amount of popular holiday rentals. This addition to the platform allows you to not only select your vacation property from any far-flung destination around the world, but to also choose from a diverse range of activities in that region, all offered by the local community. These can range from making crepes in Paris, to a graffiti tour of Barcelona, to a fabric workshop in Mexico, to a DIY tattoo session in Shanghai, to photography cycling tours through Prague and anything and everything in between.

Holiday companies around the world are following suit, expanding their offerings to meet this new demand. Travellers can try chocolate making in St. Lucia, sunrise yoga on a sandbank in the Maldives and street food safaris in Vietnam. Across the board, companies are creating fresh appeal for modern travellers by opening up opportunities where they can connect with local people. Whereas traditionally hotels have always devised ways to tempt their guests to stay within the hotel grounds to maximize revenue, the boom in experiential travel has encouraged hotels to act more like community portals, introducing guests to popular local experiences outside the realm of the hotel boundaries.

The Millennial demographic, perhaps more than any other, are driven by exotic locales and hands-on, adventure activities that push their boundaries and offer both transformational and also ‘insta-worthy’ moments. While there is a great deal of focus on Millennial travel trends, older generations are also driving significant demand for more experiential and adventurous travel options. The modern traveller, regardless of age, wants to forge deeper connections to the people, traditions and customs of the places they are visiting, adding a more meaningful and memorable component to their vacation. Travel companies are witnessing rising trends for new and more remote destinations within Asia, South America and Africa. This older generation of travellers are also inspired by personal interests; it’s not about seeing the Leaning Tower of Pisa or the Colosseum, it’s about learning how to make homemade tiramisu or stomping grapes during harvest season.

In the luxury segment, travel has become more focused on total curation and customization. Guests are encouraged to craft their own itineraries and high-end hotels and luxury travel companies are letting go of strict timetables and pre-determined plans to allow travellers to set their own agendas. If money is no issue, savvy travellers can create the most exclusive journey tailored to their wildest dreams; from Porsche ice-rally driving in Sweden, to luxury sea-kayaking trips around Indonesia in search of legendary komodo dragons, or a designer glamping safari tour along the Congo River from Kisangani to Kinshasa. Wealthy vacationers have often been the pioneers of adventurous travel into emerging destinations, proving again that adventure and experiential travel is not only for hearty youth, willing to risk life and limb for heart-stopping thrills.

The concept of experiential travel has also dramatically reshaped the wellness industry. The days of massage and wheatgrass shots have been surpassed by life-changing wellness journeys, meticulously crafted and seamlessly executed. Health and yoga retreats have dramatically multiplied in recent years as the demand for combining an exotic vacation with a healthy holiday has skyrocketed. At the click of a button we can browse a plethora of five star Ayurvedic resorts in India, exotic health spas in Thailand, guided luxury treks through Nepal or yoga sailing expeditions through the Greek islands. Popular health resort Six Senses, has recently introduced new multi-lodge wellness circuits that offers roaming wellness journeys that are set to redefine the wellness travel experience like never before.

So, what’s driving this new era of experiential travel? Chances are you have already guessed correctly. The dramatic interest in experiential travel can be primarily accredited to the predominance of social media in our modern lives. More than ever before, we are connected. We are acutely aware of what is going on around the world, we communicate daily with people in various time zones, we are bombarded with tens of thousands of images every single day; our horizons have dramatically expanded, primarily through the screens we are attached to and subjected to 24/7.

The frenetic nature of modern society induces a sense of urgency and desire. The rise of FOMO – the popular acronym for ‘fear of missing out’ – has driven us to want more, need more, and experience more, now. Driven and steered by social media, we are constantly searching for inspiration, gratification and happiness in unique ways. With our horizons broadened, experiential travel has stepped in, luring us to faraway lands. We are not only influenced by the happy travel snap shots offered by close friends and family. We are powerfully swayed and coerced through our infatuation with social media celebrities. Images of distant lands, people and cultures infiltrate our news feeds and inadvertently, our minds. Cliché vacations to Bali or Mexico no longer hold our interest when we are presented with glamping tents in Morocco, underwater hotels in the Maldives, clifftop cabins in Patagonia or luxury treehouses in the desert plains of Kenya. Digital nomads, millennials, Gen X’ers and Baby Boomers alike are all dialed into these latest travel trends which inspire cultural immersion far beyond the traditional UNESCO World Heritage Site lines.

When presented with these incredible global image hooks we have the means to search, click and book in moments. Platforms such as Bookings.com, Tripadvisor, Airbnb, and Sky Scanner have taken the power out of the travel agents hands, and delivered it directly to us, the consumer. But even as we roam further off the grid, we still want to stay connected. We want to update our status through our real-time experiences. With live Instagram stories, location pins, shared hashtags, and ‘checking in’ on Facebook, social media has become our publicly accessible travel diary and is an integral part of the modern travel experience.

The influence of experiential travel has also come to infiltrate our regular daily lives. No longer are we content with grabbing a coffee from Starbucks; we want to visit our local roaster, perch on handmade crate furniture and know which village the organic coffee beans have been ethically sourced from. No longer do we enjoy a glass of wine at home with our girlfriends; we want to visit the winery, do a tasting course, pick the grapes and understand the fermentation process. No longer do we eat out at the restaurant down the road; we take a Sunday drive to a free range farm where we pick our own greens from the garden, smell the bread baking and watch the chooks peck seed meters from our communal table. As we become tourists in our own cities, there are limitless ways to engage in experiential travel, whether it’s for a month, a week, a weekend or an hour.

If this trend is anything, it is optimistic. It proves that as a society, we want to connect, explore and broaden our knowledge and understanding of ourselves and one another. It proves that we want to push our boundaries and that we want more than the 9-5 with the annual family camping trip. It proves that we are drawn towards new horizons and that we are inherently programed to transform. It proves we want to be more than mere consumers on a predetermined path and we want to create our own journeys that we can filter and hashtag accordingly. It proves that we want more than mere stamps in our passport. It proves that we want to look back on our life, and be deeply moved by the people, places and journeys that we experienced.

 

 

Kelly Alexander is a passionate yoga teacher, plant-based chef and writer who has traveled and worked extensively across the world in health resorts, detox centers, raw food restaurants and wellness retreats. Kelly completed her 200hr yoga teacher training in Byron Bay, Australia in 2008 with Rachel Zinnman. She has a Raw Chef certification, is a qualified Holistic Health Coach, a published author and has a degree in Media & Creative Writing. A nomadic traveler and lover of nature, you are most likely to find Kelly upside down on her yoga mat, chasing a sunrise, or wandering through a local farmers market on the hunt for new culinary inspiration.

www.raw-by-nature.com

IG:  @_rawbynature_

 

Join the Yoga Trade family April 9-14, 2019 in Costa Rica for an immersive travel experience!!!

DEEP ECOLOGY of WELLNESS: Weaving the love of yoga and travel with regenerative lifestyle design.

https://yogatrade.com/deep-ecology-of-wellness-2019/

 

How Joining the Cast of ‘The Beach’, Led to Yoga in Kuwait

THE BEACH, PART 1

 

I have lived a life of excess and I mean excess! I am generous, cheerful, with an enjoyment for travel and adventure believing that ‘life is for living’ so everything I have done has been done to the extreme until there was nothing left, especially red wine!

 

I always had in the back of my mind that I wanted to escape to a yoga retreat, which somehow was connected to a wine bar, yet for some reason, I could never find one.

 

Now, I have studied yoga before, I wouldn’t say I was a yogi, but it was definitely one of the excesses that I had a relationship with. A healthy one, but of course one that fell to the wayside.

 

Finding myself at 38, single, burnt out, uninspired, inactive and a body full of red wine. I decided this was a great time to live out my dream of escaping to the land of Namaste and sun salutations. I didn’t really give too much thought about it, I’m not the one to search too much, I’m impulsive and don’t have the patience to find the best deal. The only certain factor was that the destination was Bali. Why? Because I had travelled there before, loved it, knew it relatively well, was really cheap to live and it was close to Australia.

 

On occasions I had visited Bali previously, I stayed in Seminyak. So I knew straight away Seminyak was not going to give me the Serenity I needed and Kuta, well I’m Australian so Kuta for me is a no-go zone. I think I drove through Kuta once, with my doors locked and windows up. This is nothing to do with the locals, but the Australians that flock there who seem to have been released from a zoo. I can say that I’m an Aussie. We even had a TV show about Australians in Bali. It was a cross between Jersey Shore and well Jerry Springer. Both lovely shows. Google them and you will understand.

 

With Bali in mind, I sat down at my computer and googled Yoga Retreats, Bali. On the screen before me, popped up a number of locations. Since Seminyak and Kuta were out, I went with my intuition and clicked on Canggu Beach. Now I am definitely a guy who looks for “signs” and here at the top of Google search was a Singles Yoga Retreat, (yes singles, don’t rub it in!). A 30-day yoga retreat in Canggu Bali and it was on sale at Serenity Eco Yoga Retreat.

 

Now I mentioned I was into life’s signs, so this deal almost jumped through my screen and I started packing my bags while I booked my flight, without even googling where Canggu was, I was just going.

 

In under a week, I was seated on a plane trying to drink the aircraft out of red wine, before I landed in Bali on my quest to become a Yogi. I landed late, tired and quite happy with the planes bar service; all I wanted to do was sleep so I did.

 

Waking up with a little sore head, I was taken back by the scene before me. I swear I had landed on the set of The Beach, with Leonardo ordering his takeaway Soy Latte in front of me.

Scattered around this eco-friendly yoga retreat, were pretty young men and women from all over our vast globe, talking in their native tongue and lounging on outdoor couches, sitting in groups perched in a thatched hut, barefoot and drinking Alkaline water.

 

I have never felt more miscast than ever.

 

Checking in for my first class of the month, I can say the thought crossed my mind to run to the nearest hotel with a bar and hide. Instead, I faced my fears, registered, grabbed my mat and started my first initiation into the yogi tribe.

 

Now in Yoga, there is no judging, so once I let my ego stop talking my head off, I found myself loving and being happy with my decision. This turned into great happiness when I found my tribe. People over 30, who were all traveling solo, and harbouring some sort of similar heartbreak, burn out story, similar to mine.

 

I found my own cast of The Beach.

 

From that moment forward I can say, my month spent in Bali, facing my demons, (hey I’m not going to lie, I did find a bar on a few occasions) was one of my happiest months in my 38 years.

 

I did downward dogs, I balanced on my head, I meditated, and I met amazing people from all over the globe. I laughed with these new friends, cried as well. Yoga can be an emotional journey. Ate fresh food cheaply, swam in the ocean, once even tried to boogie board with a new mate from Germany and both nearly drowned. The worst $2.50 I have ever spent. I spoke to anyone and everyone, because traveling solo you are forced too. I made friends with the locals and simply I fell in love with Bali. I also managed to fall back in love with life.

 

So after feeling miscast on my first day, I can honestly say no matter who you are, where you come from and what you have achieved, none of this mattered at my Single’s Yoga Retreat.

 

As for Yoga itself, it made me feel alive again, so alive that decided to head to India, to do a Yoga Teacher Training.

 

For anyone reading this who may be thinking of traveling alone, DO IT. Anyone thinking of visiting Bali, DO IT, and for anyone thinking of Yoga. DO IT.

 

THE BEACH, PART 2

 

Where do I start?

 

Well, first I made it. I am now a certified Ashtanga-Vinyasa Flow, meditation and pranayama teacher. 200 hours of back bending, sweating, studying, crying, laughing and well yoga, yoga, yoga.

 

So I seem to be attracting my tribe with my vibe, as the saying goes as I once I found myself staying at a real life movie set, with a gorgeous cast of yogis from all around the world. We represented Australia, Poland, Germany, UK, USA, Canada, Greece, New Zealand, France, Spain, Holland, Ireland, and Norway.

 

All of us brought together to experience a month of intense learning, not only of Yoga but of our true selves. Thrown into the deep end of learning, sharing, pushing boundaries, opening up, letting go, facing fears, twisting our bodies into inhumane positions, standing on our heads, we did all this whilst still trying to wake up every morning, smile and twist and contort our bodies again without attempting to run away.

 

It’s a journey like no other that can only really be explained by experiencing it.

 

I can say I meet a bunch of international beings who will always hold a place in my soul, as going through what we went through creates a bond stronger than any distance could ever break.

 

However, one thing that can be explained is where I was.

 

Kranti Yoga on Patnem Beach in Goa, India.

 

Kranti Yoga is a yogi community, village, oasis, home away from home, sanctuary. It’s completely out of a movie. Split into two sections, Garden View and Ocean View. Both sections are surrounded by cute shacks that are found on beaches all around the world, these shacks are built around outdoor yoga studios. You can also find a tree house chill out zone, a common area where we all ate and chatted convincing each other that we could make it to the end.

It’s fully equipped with a laundry, a kitchen where the local staff produces three yummy vegetarian meals a day. The beautiful Indian staff work tirelessly day in and day out to keep all us tired yoga students happy. Now with all the different nationalities and temperaments, that is no easy task, even though we should be Zen with all the yoga.

 

The two sections of Kranti are exactly what they are named, Garden view is built in the gardens surrounding the property and Ocean view is built right on the edge of the sand to the beach.

 

There is even a Yoga studio right on the edge of the sand, so there are moments when the sun is setting over the ocean while you’re saluting the sun and getting in the zone, moments like this can’t be described only felt. Since I felt them first hand I can say that you’re missing out if you never experience a moment like this in your life.

 

Kranti Yoga is built on Patnem Beach with its rolling waves and perfect water temperature that during lunch times and after class it became our personal massage therapist.

 

The two sections of the commune are joined by a dirt path, that where on any day you can see a variety of cows, monkeys and the local stray dogs who love escorting you from one side to the other. It’s like being in the Jungle Book.

 

Kranti the creator, the Master, the Guru himself, is a smiling entity whose presence was felt before you saw him by his charming positive energy that poured out of all his pores.

 

Being the creator of this home away from home for us like-minded yogis, he created something that only script writers could dream of creating. What Kranti has created is a reality, and could not be made for TV.

 

Now Goa I know is considered the Gold Coast or Miami of India but for me, this was a perfect introduction to India. Even though the beaches are similar to my home in Australia, we definitely don’t have cows that hang out on the beach, with packs of stray but friendly dogs, ladies selling homemade jewelry and massages being offered galore.

 

Driving also is different, beeping isn’t a sign of road rage in Goa, it means I’m coming through or the past and I hope no one is coming the other way. I learned just to hold on, close my eyes and chant.

 

Cows come to the restaurant at the same time each night for their feed, walk down the street, through the shops and stop traffic as they are scared. Monkeys come and watch you study yoga, they also are game enough to go into your room and steal your food and tease the dogs.

 

Electricity also isn’t a given. It cuts out at anytime it wants and could be off for 20 secs or 20 hours, brilliant when you are trying to sleep and the humidity is 90%.

 

Look, India isn’t for the faint-hearted even though I really was only on level 1. However, I can’t wait to revisit this wonderfully spiritual, dirty, moody unpredictable destination.

 

But for me, the next stop is Kuwait!

 

YOGA IN KUWAIT

 

After receiving my 200-hour Ashtanga – Vinyasa flow certification from Kranti Yoga in India I returned to Australia. I wasted no time in joining the wonderful global yoga networking site, Yoga Trade. That same day I applied for jobs in Bali, Philippines, South America, Oman, Thailand, Costa Rica, Hawaii, and Kuwait the options were endless. I had a great response from most of my applications which excited me made me optimistic for what the future had in store.

 

Especially the places that being a yoga teacher could take me. The list is global. I applied for every job possible job that was advertised, volunteering, paid, unpaid I just went for it and put my best energy out there and decided to allow the universe to point me in the right direction.

 

Amongst all the jobs I applied for was a position in Kuwait where they advertised for a teacher with 2 years’ experience. Now I had 200 hours experience, no yoga teaching experience but 15 years of dance teaching behind me. I took the leap of faith, emailed them, explained my situation and to my surprise, they contacted me back.

 

Now I was home with my parents at the time, which is a small town in Australia with only 2 sets of traffic lights and not much yoga going on. They asked me to film a video of me teaching a class, since that was not a possibility I got creative and taught a class in my lounge room to no one……. Odd experience. I sent it off, I have to be honest not much confidence in my performance, I cringed trying to watch it back.

 

However to my surprise, they came back to me, with an offer to join their studio in Kuwait City, the only catch is I had to be there in 2 weeks.

 

Kuwait was never on my bucket or to-do list, but I took this as a sign that this could possibly be a great adventure. I live by the motto, “Take the chance, you never know it may just work out.”

 

So I accepted.

 

Luckily for me being single and having packed up my life on my quest for a new path, I didn’t have too much at stake really to stop me from getting on the plane and jumping into the unknown. So I did.

 

Now I find myself in Kuwait writing this article, 2 weeks into living and teaching yoga in Kuwait and my first week as a qualified yoga teacher under my belt. Boy, I wasn’t ready for this intense heat, yes 45 degrees celsius at 9:30 pm, teaching three classes a day, 5 days a week. Thrown in the deep end but I knew I had the ability to swim. I spent the first-week taking classes at the studio which was great. I was able to engage in the vibe and feel comfortable before launching into my own classes.

 

Another shock was city living after spending the last year either in a country town or the beaches of Bali or India. Outweighing all of the shocks is the joy of teaching and the response I have had from my classes has filled my heart with gratitude and joy. To have a student come up to me after class and say that my words helped her resolve problems in her life, to students appreciating the class and the energy, makes this new journey I have started so gratifying.

 

Helping people relieve their daily stress from their corporate jobs, family lives, love lives, personal struggles and taking them somewhere special and away from their struggles while they are on the mat, is so inspiring and emotionally satisfying that I can’t see myself doing anything else for a while and this is just the beginning.

 

From the first part of this article, you will see that in less than 6 months my journey and my soul have absolutely done a 360. For one, I am in a country where you can’t drink, who would have thought, and I have found a way forward when I didn’t think there was one.

 

This is the magic of Yoga, and of course, everyone’s journey is different but I am living proof that if you commit and let yoga work it’s magic, it will come to the party and assist you in more ways than you can imagine.

 

I have a few people to thank for this, Serenity Yoga in Bali for reigniting my love of Yoga, Kranti Yoga for teaching me to be the best teacher I can be at this early stage of my journey, Yoga Trade for being the best site in the world connecting Yogis, and Alive Yoga in Kuwait for living by my motto and taking a chance because it may just work out.

 

To you all NAMASTE.

 

This journey has changed my life. I’m not saying it will change yours, but if I learned anything on this trip. Anything is possible. You just need to jump.

 

Namaste.

 

 

 

 

 

Kane comes all the way from Australia and has a love for Yoga, Art and Dance. Finding yoga through dance, he has practiced in Bali and Australia until finally traveling to Goa, India where he did his Yoga Teacher Training in Ashtanga Vinyasa.

IG: @kanebonkeyoga

 

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